Like many small liberal-arts colleges, Franklin & Marshall is challenged with the task of cataloging, storing, making accessible, and delivering digital images for faculty and students to use. The poster (“Anatomy of a Record”) accompanied by this handout presents ways in which Franklin & Marshall successfully has adapted the DSpace Dublin Core template to the best-practices cataloging of visual resources, in this case a teaching collection of art and architectural history images.
Successful marketing involves planning, promotion, and persistence. This presentation will introduce the marketing plan that has been implemented for the Scholars Square institutional repository at Franklin & Marshall College. Learning outcomes 1. Review the fundamental differences between marketing and promotion. 2. Discuss how a marketing plan fits into a larger project plan. 3. Learn to develop and implement a successful marketing/communications plan for your campus. 4. Identify potential barriers and discuss “lessons learned.”